Hydrobuilder's continued dominance in their product category of gardening equipment relies on diligent focus on a better user experience across all areas of their website and content. Their powerful Magento website backend and use of advanced Netsuite software, among many other modern tools helped the team efficiently update the site and respond to customer needs. I led the design of promotions, vendor partnerships and customer facing content initiatives such as their helpful Learning Center and YouTube video tutorials and reviews. I also helped to program software integrations, custom page features and product listing tools. I look forward to watching my friends at Hydrobuilder continue to grow their business to new heights!